Business (Sales & Marketing) T-Level

Course Overview

T-Level summary:
- Two-year course
- Equivalent to 3 A-Levels
- Worth up to 168 UCAS points (Distinction*)
- Created alongside employers
- Includes an extended industry placement within the industry (315 hours minimum)
- Supports progression into university and a professional career within marketing, business management or team leadership

The Sales & Marketing T-Level will provide learners with the knowledge, skills and behaviours to progress to the next step of their career journey. The lessons are taught by lecturers with various occupational specialisms and experts in their specialised areas. Students will be equipped to leave the course and progress directly into a career in various business industries or further studies in the sector. Students will learn through classroom activities, educational trips, industry specialist visits and workshops simulating the industry environment. The learning and assessments will integrate math, English and digital competencies.

The T Level in Sales & Marketing is equivalent to 3 A-Level qualifications and is a full-time two-year course. The qualification holds UCAS points for learners who would like to apply for a university course.

The course requires all learners to participate in 315 hours of industry placements spread out over two years. These placements allow students to develop the essential skills they learn throughout their studies. These skills will include communication, organisational, time management, employability, etc. These skills are introduced and discussed in the lessons to demonstrate the importance of them in the workplace. The placement allows students to put their knowledge of the skills into practice and develop them with the support of local employers in the industry.

In the first year of study, learners will cover core content which covers the underpinning knowledge, concepts and skills that learners need for a career in the various business sectors. In the second year of study, learners will focus on the marketing occupational specialism.

First Year Core topics include:

- The business environment
- Principles of marketing
- Principles of sales
- Principles of procurement
- Legislation and regulation in marketing
- Sustainability in business
- Communication in business
- Project management
- The impact of technology in business
- Legislation, regulation and ethics in business

This year will be assessed via two core exams and an employer-set project set of exams. These have been designed alongside industry experts to mirror examples of projects that may be required in employment.

In the second year of study, the focus is on the marketing occupational specialism.

This will cover topics such as:

- Research methods to support marketing
- Assessing customers and stakeholders
- Developing propositions / strategies for marketing
- Delivering effective marketing communications
- Analysis and evaluation of marketing effectiveness

The occupational specialism assessment is a large employer-set project with considerable practical elements and is split into tasks over an assessment window.