On completion of this course, you will gain a Pearson BTEC Level 2 Certificate in Principles of Marketing, a nationally recognised qualification.
There will be 3 weeks of taught delivery, 7 hours per week, totally 21 hours. The lessons will take place on Wednesday and Thursday mornings, from 9.30 am to 1:00 pm. You are advised to spend an additional 7 hours per week studying independently and completing your assignments.
The course tutor is Adele Mundy. Adele works full-time as the college Student Services & Marketing Manager. She teaches on the HNC Business programme and runs a successful glamping business on her father's dairy farm: www.kelkerwell.com. Adele will combine her personal experiences of marketing with theories and concepts, to give you an increased understanding of the role of marketing and how to take marketing to the next level!
This course will be delivered via Microsoft Teams, and has been designed to enable you to complete the qualification within the current national lockdown. Although you will be encouraged to attend all taught sessions, if this is not possible, the sessions will be recorded and all resources will be available via Teams, thus offering maximum flexibility of learning.
The course will give you the opportunity to:
- develop your knowledge related to marketing, including marketing theory, digital marketing, market research and how to manage customer relationships.
- learn about the legal framework in which marketing operates and also about how legislation and personal responsibilities govern behaviour in the workplace.
- Principles of Marketing Theory
- Understanding Legal, Regulatory and Ethical Requirements in Sales or Marketing
- Principles of Personal Responsibilities and Working in a Business Environment
- Principles of Digital Marketing
- Principles of Customer Relationships
'The aim of marketing is to make selling unnecessary' Management Guru, Peter Drucker
If you have any questions about the course, please contact Adele at: Adele.Mundy@kendal.ac.uk
This course is for anyone who works in marketing, or is interested in a career in marketing. It would also be useful for people running their own business, or thinking about starting a business! There are no entry requirements for this course.
After Your Course
After this course you could continue your studies through our:
- Part-time business & IT courses
- Higher-level courses e.g. HNC Business
- Full-time business courses
Course fees are per year for full-time & degree-level courses, and per course for part-time courses.
The current full-time & degree-level fee information is related to the 2020/21 academic year and is subject to change before the start of the course. Fees for 2021/22 will be updated in the Spring Term 2021. There may also be additional costs associated with the course.
You may qualify for financial support to cover the cost of a government-funded qualification up to and including Level 2, if you:
- Receive an eligible means-tested benefit e.g. JSA, ESA or Universal Credit
- Have an annual salary of less than £17,004
- Are aged 16-18 on 31/08/20 and are not studying at another school/college
- Are aged 19-23 on 31/08/20 and do not already have a Level 1 or 2 qualification
- Have a household income under £25,000 and are in financial hardship
Whether you qualify for student finance depends on specific criteria. The main student finance package for full-time students includes a tuition fee loan and maintenance loan for living costs. Part-time students can access a tuition fee loan to pay for your course.
Generally, you will only get student finance if you’re doing your first degree-level qualification. This is true even if your previous course was self-funded.
For further information please see www.gov.uk/student-finance.
Access to Learning Fund
The Access to Learning Fund is a non-repayable discretionary fund that gives students facing hardship extra financial support to access and remain in higher education. This can is accessed via the college. Please speak to Student Services for more information.