On completion of this course, you will gain a Pearson BTEC Level 2 Certificate in Principles of Marketing, a nationally recognised qualification.
There will be 3 weeks of taught delivery, 7 hours per week, totally 21 hours. The lessons will take place on Wednesday and Thursday mornings, from 9.30 am to 1:00 pm. You are advised to spend an additional 7 hours per week studying independently and completing your assignments.
The course tutor is Adele Mundy. Adele works full-time as the college Student Services & Marketing Manager. She teaches on the HNC Business programme and runs a successful glamping business on her father's dairy farm: www.kelkerwell.com. Adele will combine her personal experiences of marketing with theories and concepts, to give you an increased understanding of the role of marketing and how to take marketing to the next level!
This course will be delivered via Microsoft Teams, and has been designed to enable you to complete the qualification within the current national lockdown. Although you will be encouraged to attend all taught sessions, if this is not possible, the sessions will be recorded and all resources will be available via Teams, thus offering maximum flexibility of learning.
The course will give you the opportunity to:
- develop your knowledge related to marketing, including marketing theory, digital marketing, market research and how to manage customer relationships.
- learn about the legal framework in which marketing operates and also about how legislation and personal responsibilities govern behaviour in the workplace.
- Principles of Marketing Theory
- Understanding Legal, Regulatory and Ethical Requirements in Sales or Marketing
- Principles of Personal Responsibilities and Working in a Business Environment
- Principles of Digital Marketing
- Principles of Customer Relationships
'The aim of marketing is to make selling unnecessary' Management Guru, Peter Drucker
If you have any questions about the course, please contact Adele at: Adele.Mundy@kendal.ac.uk
- Must be at least 18 years old.
- Must be familiar with the relevant wiring regulations, and initial verification and commissioning.
- Need a minimum level of literacy and numeracy to complete the learning outcomes and assessments.
After Your Course
More information coming soon!
The fee displayed is the course fee. Course fees are per year for full-time & degree-level courses, and per course for part-time courses.
There may be other costs associated with this course e.g. kit, equipment, books, trips etc. Financial support may be available to support you with these. See the Student Money pages for more information.
The current full-time & degree-level fee information is related to the 2021/22 academic year and is subject to change before the start of the course. Fees for 2022/23 will be updated in the Spring Term 2022. There may also be additional costs associated with the course.
Level 3-6 Courses
Advanced Learning Loans are available for students aged 19 or over and studying an eligible Level 3/4/5 and 6 Course. If you are on an Access course, the loan will be written off if you complete a degree.
You may qualify for financial support to cover the cost of a Level 3 qualification if you do not already have a Level 3 qualification (this will depend on the course & your age on 31/08/21).
Please speak to Student Services for more information on course fees.
The fees displayed are for the 1-year AS-Level course. If you would like to progress onto the full A-Level, please contact us for the cost of the second year as it will be different.
16-18 year olds
There are no course fees if you were aged 16-18 on 31/08/21, and are not studying at another institution.