This qualification is delivered at our Milnthorpe Road campus in partnership with nesma, a nationally recognised Accredited Study Centre for CIM.
The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide.
A CIM qualification at Level 4 builds on your tactical marketing skills enabling you to advance your marketing career and perform professionally at an operational level within your marketing department.
To achieve the CIM Certificate in Professional Digital Marketing qualification at Level 4, you'll need to gain a pass in both mandatory modules and one elective module.
Module One: Applied Marketing (Mandatory)
Module Two: Planning Campaigns (Mandatory)
Module Three: Digital Marketing Techniques (Elective)
Each module can also be achieved as an individual award.
Module One: Applied Marketing
Aims of the module
In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of examination. By the end of this module you should be able to:
Unit 1: The Marketing Concept
Understand the contribution of marketing to the organisation (15%)
Know what influences customer behaviour across a range of contexts (15%)
Unit 2: Analysis and Insight
Understand the factors and trends in the marketing environment and how they affect marketing (15%)
Know a range of options for gathering relevant marketing information (15%)
Unit 3: Marketing Mix
Understand the application of the marketing mix within different marketing contexts (20%)
Know how to apply and adapt the marketing mix to satisfy customer needs and business goals (20%)
Module Two: Planning Campaigns
Aims of the module
This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation's current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.
The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of work-based assignment. By the end of this module you should be able to:
Unit 1: Campaign Process
Understand the process of planning a campaign (15%)
Know how to undertake an internal and external situational analysis (15%)
Unit 2: Planning Campaigns in Action
Know how to develop a successful campaign plan (30%)
Understand how to implement a plan in practice (20%)
Unit 3: Campaign Success
Understand the principles of monitoring a marketing campaign (10%)
Know how to undertake a post-campaign evaluation (10%)
Module 3: Digital Marketing Techniques
Aims of the module
This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation's effectiveness in the digital age.
The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and be assessed by way of a portfolio/assignment.
By the end of this module you should be able to:
Unit 1: Digital Techniques
Understand digital marketing tools and techniques (15%)
Assess different applications of digital marketing (15%)
Unit 2: Digital Enhancement
Know how to integrate digital and offline marketing (15%)
Understand approaches to enhancing stakeholder engagement (20%)
Unit 3: Digital Management
Know how to develop a digital marketing plan (20%)
Apply and adapt digital marketing analysis (15%)
To achieve this qualification at Level 4, you'll need to gain a pass in all three modules.
Applied Marketing Assessment: Examination
The 2-hour examination will be online and comprise multiple-choice questions.
Planning Campaigns Assessment: Work-Based Assignment
The assessment will require submission of an assignment based on a theme and an organisation of choice.
Digital Marketing Techniques Assessment: Work-Based Assignment/Portfolio
The assessment will require submission of a portfolio/assignment based on a theme and an organisation of choice.
3 modules over 9 months. Each module will take 3 months to complete.
The Certificate is taught over 9 months with a total of 8 x 3 hour daytime or evening face to face classroom sessions per module (approximately 2 hours delivery + 1 hour assessment support per session), 3 modules to complete in total.
In order to meet the learning requirements of the Level 4 Certificate in Professional Digital Marketing you'll need to have either:
- a minimum of one year's experience in the marketing industry
- a relevant level 3 qualification
You should have the appropriate literacy and numeracy needed to complete this qualification. If English is not your first language, you will need to demonstrate you've achieved an equivalent qualification.
All applicants will have a pre-course interview to ensure the course is suited to their needs.
After Your Course
Candidates achieving this qualification, and with suitable workplace experience, can look to progress onto Level 6 CIM Diploma in Professional Marketing, Level 6 CIM Diploma in Professional Digital Marketing or Level 6 CIM Diploma in Sustainable Marketing. Our partnership with nesma allows seamless transition onto the next level and towards chartered marketer status.
The fee displayed is the course fee. Course fees are per year.
There may be other costs associated with this course, e.g. kit, equipment, books, trips etc. Financial support may be available to support you with these. See the Student Money pages for more information.
The current full-time & degree-level fee information is related to the 2023/24 academic year.
Level 3-6 Courses
Advanced Learning Loans are available for students aged 19 or over and studying eligible level 3, 4, 5 & 6 courses. If you are on an Access course, the loan will be written off if you complete a degree.
It is also possible to pay in full or via instalments.
Performing Arts, Level 4 - This course is free if you are aged 18 on 31/08/2023.
Please speak to Student Services for more information on course fees.